6 Under-The-Radar Trends Shaping B2B Marketing & Sales Strategy in 2017 | OpenView Labs

What are the new B2B sales and marketing trends leaders in both fields should embrace in 2017 and beyond? Find out here.

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Mastercard CMO: Digital and business skills are a rare combination

Mastercard has unveiled a raft of digital payments innovations, but is warning of the challenge it faces to find digital talent.

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5 Keys to Falling Back in Love with Your Business - Business Consulting, Business Growth Strategy, Small Business Expert

5 Keys to Falling Back in Love with Your Business - Business Consulting, Business Growth… https://t.co/Wem33rBKYN https://t.co/mdREhcYKsd

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5 Virtual PBX Features Your Small Business Should Use

Take advantage of these virtual PBX system features from RingCentral to propel your small business.

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3D-printing dentists are recreating entire jaws

3D-printing has been used for basic dental procedures for years – and the technology is now advanced enough to reconstruct entire jaws

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Reframing Growth Strategy in a Digital Economy

Big corporations need new strategies in a world of digital disruptors. That means setting ambitious visions and coming up with concrete action plans. The new C-suite mantra: “What’s your play?”

Digital technology is radically changing the behavior of individuals, corporations, and entire societies, and disruption seems to be the new normal. CEOs are faced with the dual challenge of protecting their backyards from upstarts and incumbents while simultaneously devising strategies that will guide their growth for the next five years.

For most, this is a daunting task. If you are a senior executive faced with these challenges, how do you ensure the continued growth and sustainability of your company? Or, to put it another way, What’s your play?

Some Fortune 500 companies are doubling down on defensive strategies, promoting cost efficiency and productivity to protect their core business. Others are attempting to “future-proof” their business model through acquisitions. For instance, following a five-year acquisition spree, Walmart’s $3 billion deal with Jet.com signals a serious commitment to competing with Amazon.com. General Motors Co. is clearly thinking about the future of car ownership with its (unsuccessful) attempted acquisition of Lyft.

None of this is wrong, and the logic makes sense. But is either approach sufficient to sustain the growth and health of your business and demark you from competition longer term? We believe not.

When challenged by a host of disruptors who are exploiting traditional market dynamics, finding growth opportunities in increasingly onerous regulatory and competitive conditions is hard these days. And harnessing the power of constantly evolving digital technology to break down well-established barriers to entry and devise new business models is a complex endeavor. To rise above the fray in this challenging context, you need to find ways to fight a battle you’re well positioned to win. For leaders of big companies, this means capitalizing on an ability to do things the disruptors simply can’t — set an ambitious vision, plan globally, invest strategically, and mobilize considerable resources to assert digital dominance. In other words, elevate above the level of the disruptors and transform your scale from a liability into an asset.

This may sound easy, but it isn’t. Too many companies are still formulating their growth strategies based on traditional growth planning approaches — yearly cycles, historical analytics, and incremental thinking. With the velocity and uncertainty that characterize this new digital economy, traditional growth planning has reached the end of its useful shelf life. It just won’t get you there.

Companies need to reframe the way strategy is formulated around three fundamental truths, and plot their next steps by embracing and owning these truths:

Truth 1: You can’t analyze your way to the future; you need to invent it.

Traditional analytical models that have been the bedrock of strategic planning for years are important as a means of establishing a foundational understanding of the world that exists today and the current opportunity areas. However, if you are looking to define a strategy that will enable your company to achieve disproportionate growth and create competitive advantage, you need to push beyond pure analysis.

What if the razor industry, dominated in the United States by giants Gillette and Schick, had looked beyond known competitors to anticipate the value in a direct-to-consumer subscription service? Would the e-commerce razor delivery company Dollar Shave Club have had such a meteoric rise? And would powerhouse Unilever, which acquired the startup in 2016, have expanded as meaningfully into the shaving business?

What’s your play?

Successful digital strategy requires a blend of deductive analysis and the type of inductive reasoning that powers the creative leaps that anticipate, and often open, fundamentally new markets. To help your organization se

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Brace Yourselves, Moms: Your Dentist Cares Too

We have partnered with Crossroads Family Dentistry to bring relevant and important information to OKCMB readers through this sponsored post.For most of our children’s early years, we leave all the applause and celebration to the tooth fairy. As a dentist, it’s easy to see why moms don’t always know to bring their children in early. …

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Three strategies that any small business can use to innovate - The Economic Times

For a small business embarking on an innovation journey, it should focus on the entire value chain and source ideas from all levels of stakeholders. Remember, innovation need not just be initiated by your Head of Product Development or Chief of Design. It can be triggered by employees who know how to observe and get value out of it.

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Facebook Marketing for Small Business: Ideas, Tips and Examples

Are you running the Facebook marketing strategy for a small business? Are you looking to maximize the return you get from the time you spend on the platform? For small businesses, time is money, and…

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FinTech Marketing Promotion Strategies: Paid Media

Inbound marketing places its emphasis on owned and earned media, but paid media has an important place in your FinTech marketing strategy too,

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Sales Motivation Video: Are You Strategically Thinking or Tactically Responding? | Sales Motivation and Sales Training

How do you spend your day? Strategically thinking or tactically responding? Top-performing salespeople and, for that matter, any successful person knows the

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The 10 fintech firms to watch

FN highlights the start-ups on course to revolutionise the banking business

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The Strategy Consultants' Approach to Problem Solving

Learn the business problem solving methods as used by top consulting firms - 2day programme with Dr Marc Baaij https://t.co/6v8gFxTMWl

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Local SEO Benefits & Tips For Small Business Owners

Businessman Michael J. Schiemer & content creator Louise Marie Mananquil discuss Local SEO & benefits for small business owners. Dominate Google Search.

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15 Inspiring Examples of Small Business Branding

Check out these stunning and unique examples of small business branding.

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4 Good Reasons to Use a Small Business Consultant

If you’re a small business owner, consider enlisting the help of a small business consultant. Here are just some of the potential benefits.

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The Live Broadcast Options Are a Mess!

#SmallBusiness #Management #Business

The live streaming and broadcasting platform Huzza is being acquired by Kickstarter, and integrated into Kickstarter’s creator tools, which means it’s shutting down March 1st.

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Auto Execs: Maybe Elon Musk and Tesla had it right all along

Has Big Auto finally come around to the Tesla way of thinking? According to Tree Hugger*, “In past instances of technological disruption (the shift from landlin

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8 Conversations You Should Be Having With Customers on Social Media

Have these conversations and start understanding your customers better

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How to Use LinkedIn Sales Navigator for Better Prospecting : Social Media Examiner

Would you like to generate more profitable leads on LinkedIn? Discover how to use LinkedIn Sales Navigator to build your business.

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DuckDuckGo Gives Business Owners Unique Research Tool

The anonymous DuckDuckGo search engine provides small businesses with a safe way to search the web along some useful features.

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Is This the World's Most Expensive Strawberry?

A Hong Kong store is selling individually boxed strawberries, imported from Japan, for 168 Hong Kong dollars (or about $21.60) each

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Lynk & Co Will Not Use Model Year Designations For Its Vehicles

Lynk & Co will ditch traditional model year designations in its efforts to disrupt the industry.

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Email Subject Lines That Get Opened - ChannelE2E

When it comes to sales prospecting & email marketing campaigns, email subject lines are an ever-changing landscape. KLA Group’s Kendra Lee offers guidance.

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10 Sales Tools for Boosting Results, Efficiency and More

RT ClarenceOniel: 10 Sales Tools for Boosting Results, Efficiency and More https://t.co/NrhV6ZbSw3 #Sales #B2B #S… https://t.co/tZj9FQyNIn

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6 Ways to Lower Your CPC with Landing Page Optimization

The relevancy and quality of your landing pages affect your Quality Score, which directly affects your cost per click (CPC). Because of that, optimizing your landing pages can help you save money while improving your conversion rates.

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Tips for Sales & Prospecting on LinkedIn

Here are some straightforward prospecting and sales tips for growing your business on LinkedIn. LinkedIn is a referral engine! Connect with your friends or associates on LinkedIn by reaching out to y…

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Millennials are still more likely to protest on Twitter than on the streets

While recent political activity has led unprecedented numbers of people to take to the streets in protest, experts analysing the habits and actions of the younger generation can confirm that public demonstrations are really quite passé.

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10x Your Website Visitors with these 12 Blog Hacks

I will teach you all the tricks where I was able to take my payments blog from nothing to over 500,000 pages views a month in just 16 months.

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5 phrases that poison your sales prospecting email

5 phrases that poison #sales prospecting emails https://t.co/mouYOjkLyB #salestips #salesmanager #b2b #email

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http://salesroadmaps.com

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Irish internet users rush to embrace ad blockers

New report shows 30% rise globally in use of technology that blocks online adverts

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‘Vast Majority’ of Consumers Welcome Robo-Advice — Should You?

Worldwide, 78 percent of consumers would rely entirely on computer-generated guidance for their investing portfolio. But is that a good idea?

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How will online shopping transform the grocery business? – RetailWire

It looks like #online grocery shopping is on the rise. #technology
https://t.co/N2SZLVTjo9 https://t.co/WSarqWIKdG

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Why Northstar Travel's Growth Strategy Is Rooted in Audience Data - Publishing Executive

Northstar Travel EVP of Digital Tom Cintorino explains the importance of audience data to the publisher’s growth strategy. Cintorino says he and his team are using audience data to discover new audiences, target those audiences, and personalize content for them. Eventually, Northstar Travel hopes to use its audience data to deliver real-time marketing campaigns that …

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